September 09 • Tea Producers
There’s a no bag policy at Yumchaa.
Now, you may be forgiven for thinking that this means they’re of the environmentally-friendly persuasion and would prefer it if you left your poisonous plastic at home.
However, there’s a deeper meaning to this otherwise altruistic request. While we’re sure that Yumchaa is environmentally-friendly, they’re also serious tea curators – and we mean serious.
If could choose, would you have anything get in the way of your once in a lifetime tea experience? Tea bags only serve to hinder, not help. While Dilmah has worked hard to convince you that a tea bag is an ally of tea, it’s really not.
How do you think they did it hundreds of years ago? They certainly weren’t tentatively dipping their tea bags into boiling water, their only concern that the tea remains separate from the liquid. I can most certainly confirm that instead, they were guzzling tea leaves left and right – trust us, it doesn’t take long to get used to the idea, either.
Now, like many artisan industries that exist, there is such a thing as Old World and New World. If you’re a fan of wine, you may have heard of it. If you’re a fan of one or the other, you could use Yumchaa to expand your horizons.
Situated in the swanky suburb of Soho in London, this boutique tea company decided to infiltrate the relatively scarce supply of good quality English tea. Yup, you heard that right. While you may think of England and tea as the farthest thing from mutually exclusive, we’ve still got people standing up and saying it’s not enough.
Sometimes, you’ve just got to follow your gut and find that niche. For Yumchaa, that niche started at a market stall and turned into something nobody saw coming.
2004 was the year that Yumchaa decided to put their skills to the test and see how many people they could get talking about decent cups of tea. Through their market stall, they created a haven for the tea connoisseurs among you who aren’t just going to settle for an average brew.
Fast forward fourteen years and you’ve got yourself a successful tea company that prides themselves on the quality of their tea. After all, it’s because that quality was lacking in the first place that they exist – and that’s a pretty good reason to start a business.
Whether you’ve stumbled across their online shop or tripped over the cobbled hearth into one of their London cafes, Yumchaa is going to ignite your taste buds and remind you what it’s like to care about the quality of the tea in your cup.
Now, a long time ago (you’ve probably forgotten) we were talking about Old World and New World and how these concepts relate to the tea industry. Yumchaa have created some exciting, unique blends by marrying the Old-World flavors with New World palates.
It’s at this point, then, that we need to include a disclaimer. If you’re a tea snob and particularly particular about your teas, then you may want to consider becoming more open-minded – because Yumchaa not only wants to create high-quality tea, but they want to take the tastiness of their teas to the next level, too.
We get that you may be struggling with this concept and what it looks like, so let us enlighten you and take you on a Yumchaa tasting journey.
Strawberry and Kiwi Sorbet: hang on – weren’t we just talking about tea? Yes, we were, and we still are. If you’re a big fan of fruity sorbet, then you’re going to want to treat your taste buds to this unique Yumchaa experience.
Who’s to say that you can’t satisfy that sweet tooth naturally, through the art of a tasty tea? This Yumchaa blend combines kiwifruit, apple, lemon, orange and strawberry for a tangy, tropical sensation that will remind you of summery walks along the Brighton Pier.
Enchanted Forest: who knew that a tea blend could take you all the way back to your childhood when those fairy tales you were read seemed to come to life? This vibrant blend of rhubarb, raspberry, dried blueberry, and blackberries is combined with a dash of peony petals to take you away from that almost unbearable Monday morning at the office.
Another thing to note about Yumchaa is that they care about how you drink your tea. Yes, there is an art to everything, including tea drinking. Their suggestion for the enchanted forest is steeped on its own or ‘on the rocks.’ The latter suggestion includes your tea cooled on ice served with some fresh fruit.
Peanut Butter and Jam: this next flavor will serve to enlighten you when it comes to tea flavorings. We could go so far as to say that you probably haven’t experienced peanut butter and jam as a tea before.
There’s a lot more to know about this blend than you may think. What’s the most surprising is that it’s actually a green tea blend. It’s light and aromatic that marries almond slivers and peanut brittle with pineapple, raspberries, and strawberries.
Yumchaa recommends that you enjoy this delectable delicacy either on its own, or ‘on the rocks.’
The world of tea is one that’s captured the heart of many for a long time.
We’re all familiar with the saying ‘if it ain’t broke, don’t fix it.’ So you’d be forgiven if you’re initially skeptical of the twists and turns that you see in Yumchaa’s tea. They haven’t exactly taken the orthodox route, and don’t plan on being sorry about it, either.
There’s a lot to be said for a tea company that plans on honoring the old while embracing the new. After all, progress is what we’re all trying to achieve, isn’t it? The next time you start out a particularly progressive day, try including a cup or two of Yumchaa’s distinct tea brews.
We guarantee that you’ll experience a new perspective and see your tea from a different angle.
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